The Mash:
Interrupt Blog
Part of Interrupt’s purpose to provide thought leadership in the industry. They believe anyone and everyone can provide thought leadership. The company encourages leadership and employees to write blogs. These blogs can be about the building materials industry, what pertains to their role, other areas of research, or even life experiences that has given you a different perspective on how you work and see life. All that being said, it was part of my role as a graphic designer to illustrate what that blog was going to be about.
BEFORE
AFTER
The New Approach
When looking at past blog art, a lot of it was stock imagery. Some had more customized illustrations but overall, it was making the stories unclickable. Are you more encouraged to click on a blog that has engaging illustration or obvious stock photography? These blogs were filled with so much great information and I wanted the art to be a representation of that—something unique.
My only parameters were using the brand colors and the occasional patterns/textures the team has created. Besides that, the possibilities became endless.
